HVAC contractor marketing

As an HVAC contractor, summer is your prime season for both emergency repairs and system replacements. But are you maximizing your marketing to capture all those potential leads? Here are five quick marketing wins you can implement today to boost your summer business.

1. Optimize Your Google Business Profile for HVAC Emergency Searches

When temperatures soar, homeowners with broken AC units search for immediate help. Make sure your Google Business Profile clearly shows:

• “Emergency HVAC service” in your business description
• Updated summer hours (including weekends and after-hours availability)
• Recent reviews from satisfied emergency service customers
• Photos of your technicians in action solving cooling problems

This simple update takes just 15 minutes but dramatically improves your visibility for urgent searches like “emergency AC repair near me.”

2. Create a Summer-Specific Service Page

Add a dedicated page to your website specifically for summer HVAC services. Include:

• Common summer AC problems and solutions
• Preventative maintenance offers
• Financing options for replacement systems
• Same-day service guarantees

This targeted page helps you rank for seasonal searches and gives potential customers exactly what they’re looking for during hot months.

3. Launch Targeted Local Service Ads

Google’s Local Service Ads appear at the very top of search results with your business name, rating, and phone number. These pay-per-lead ads are perfect for HVAC contractors because:

• You only pay when someone actually calls you
• The “Google Guaranteed” badge builds immediate trust
• They display prominently on mobile devices (where most emergency searches happen)

Setting these up takes about an hour but can deliver qualified leads within days.

4. Implement Text Message Follow-ups

After servicing a customer’s cooling system, send an automated text message 2-3 days later asking if everything is working properly. This simple follow-up:

• Shows exceptional customer service
• Creates opportunities for referrals
• Opens the door for maintenance plan discussions
• Generates more positive reviews

Most field service software includes this feature, making it an easy addition to your process.

5. Create Cooling Efficiency Social Posts

Develop a series of short social media posts about improving cooling efficiency. Include tips on:

• Changing filters regularly
• Proper thermostat settings
• Signs a system needs maintenance
• Energy-saving techniques

End each post with a clear call-to-action for scheduling a summer tune-up. These informative posts establish your expertise while naturally promoting your services.

Ready to implement these marketing tactics but don’t have the time? Natural Reach specializes in marketing specifically for HVAC contractors. We understand your industry and can implement these strategies (and many more) to boost your summer leads. Contact us today for a free marketing consultation!