Launching a new contracting business is exciting, but getting those first customers can be challenging. This checklist will help you build a strong marketing foundation to start generating leads right away—without wasting money on ineffective tactics.
(more…)Author: Joe Unhammer
Contractor Case Study: How One Local Plumber Doubled Leads in 60 Days
Davis Plumbing had a problem. Despite spending $2,500 monthly on marketing, they were struggling to generate enough leads to keep their three technicians busy. Here’s how we helped them double their leads in just 60 days without increasing their marketing budget.
(more…)How Much Should Contractors Really Spend on Marketing? Real Numbers from Real Contractors
One of the most common questions we hear from contractors is: “How much should I be spending on marketing?” While there’s no one-size-fits-all answer, we’ve compiled real data from contractors across various trades to help you benchmark your marketing investment.
(more…)The Contractor’s 15-Minute Guide to Google Business Profile Optimization
Meta Title: The Contractor’s 15-Minute Guide to Google Business Profile Optimization | Natural Reach Meta Description: Learn how to optimize your contractor Google Business Profile in just 15 minutes to attract more local customers and outrank your competition. Focus Keyword: contractor Google Business Profile optimization
(more…)3 Website Mistakes Costing Electricians Valuable Leads
As an electrical contractor, your website should be one of your most powerful lead generation tools. Yet most electrician websites contain critical errors that drive potential customers away. Here are the three most common website mistakes costing you valuable leads—and how to fix them today.
(more…)Why Local SEO is Different for Plumbers (And How to Fix Yours)
If you’re a plumbing contractor who’s tried to improve your online visibility, you’ve likely discovered that the rules of SEO seem different for your industry. You’re right—they are. Here’s why local SEO is unique for plumbers and what you can do about it.
(more…)5 Quick Marketing Wins for HVAC Contractors to Boost Summer Leads
HVAC contractor marketing
As an HVAC contractor, summer is your prime season for both emergency repairs and system replacements. But are you maximizing your marketing to capture all those potential leads? Here are five quick marketing wins you can implement today to boost your summer business.
(more…)Why Most Lone Tree Painting Contractors Waste Money on Facebook Ads (And How to Fix It)
When Paul called me last month, he was frustrated. His Lone Tree painting company had been running Facebook ads for nearly a year with little to show for it. “We’ve spent over $12,000,” he told me, “and I can only directly attribute about $15,000 in business to those ads. That’s barely breaking even when you factor in job costs.”
(more…)Seasonal Marketing Strategy: How Greenwood Village Landscapers Can Maintain Lead Flow Year-Round
Last November, I met with Drew, the owner of a successful Greenwood Village landscaping company. Despite having a solid reputation and an impressive portfolio, he faced a familiar challenge: dramatic seasonal revenue swings.
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