As a landscaping business owner, you know that not all quote requests are created equal. The quality of your leads directly impacts your profitability. These simple marketing tweaks will help you not only generate more quote requests but ensure they’re the right kind of projects for your business.
1. Pre-Qualify Leads with Strategic Website Content
Most landscaping websites try to appeal to everyone, resulting in general inquiries that waste time. Instead:
- Create separate landing pages for different service tiers (basic maintenance, landscape design, hardscaping, etc.)
- Include project minimum information on each page (“Projects typically start at $X”)
- Show photos of completed projects with similar budgets
- Add qualifying questions directly on your quote request form
One landscaping company we worked with added project minimums to their website and saw a 40% decrease in unqualified leads while maintaining the same number of qualified requests.
2. Leverage Before/After Photos in the Right Places
Before/after transformations are powerful for landscapers, but most companies use them incorrectly. Optimize their impact by:
- Including before/after sliders on service-specific pages, not just a general portfolio
- Tagging photos with specific services performed and approximate budget
- Adding brief customer testimonials alongside the photos
- Ensuring photos represent your ideal project type
When implemented correctly, this approach helps potential customers self-identify whether they’re a good fit for your services before requesting a quote.
3. Implement a Two-Step Quote Process
Rather than immediately scheduling an in-person consultation for every request, create a qualification step:
- Use a brief phone call or video chat as step one
- Create a standardized set of questions to identify project scope and budget
- Offer pricing ranges during this call to set expectations
- Only schedule in-person visits for pre-qualified projects
This simple change saved one of our landscaping clients over 15 hours weekly in unnecessary site visits while increasing their project close rate by 22%.
4. Add Social Proof at Decision Points
Most landscaping websites include testimonials on a dedicated page that potential customers rarely visit. Instead, strategically place social proof:
- Add a brief testimonial near your contact form
- Include “as featured in” logos on your homepage if you’ve received press
- Display association memberships and certifications prominently
- Highlight the number of projects completed or years in business
These trust indicators are most effective when placed where customers are making the decision to contact you.
5. Create Seasonal Lead Magnets
Develop downloadable resources relevant to the current season in exchange for contact information:
- Spring: “10 Low-Maintenance Plants for [Your City] Gardens”
- Summer: “Watering Guide for [Your Region]”
- Fall: “Fall Yard Preparation Checklist”
- Winter: “Planning Your Spring Landscape: Design Questionnaire”
These resources pre-educate potential clients while capturing their information for follow-up, allowing you to nurture leads until they’re ready for a quote.
Want to implement these conversion strategies but don’t have the time? Natural Reach specializes in marketing specifically for landscaping companies. Our clients typically see a 30-50% increase in qualified leads within 90 days. Contact us for a free marketing assessment!
Leave a Reply