Seasonal Marketing Strategy: How Greenwood Village Landscapers Can Maintain Lead Flow Year-Round

Last November, I met with Drew, the owner of a successful Greenwood Village landscaping company. Despite having a solid reputation and an impressive portfolio, he faced a familiar challenge: dramatic seasonal revenue swings.

“Summer is insane – we’re turning down work,” he explained. “But from November through February, it’s like someone turned off the faucet. We’ve tried offering snow removal, but it’s not enough to keep the whole crew busy.”

Drew’s situation isn’t unique. After working with dozens of landscaping companies across Greenwood Village, Cherry Hills, and the South Denver metro area, I’ve seen how the seasonal nature of the business creates both cash flow challenges and employee retention issues.

But it doesn’t have to be this way. The most successful landscaping companies in our region have implemented strategic year-round marketing approaches that smooth out these dramatic swings. Today, I’m sharing the seasonal marketing calendar that has helped our landscaping clients maintain consistent lead flow throughout the entire year.

Understanding the South Denver Landscaping Cycle

Before diving into specific strategies, it’s important to recognize the unique seasonal patterns in Greenwood Village and surrounding communities:

Spring (March-May): High demand for cleanup, lawn renovation, and planting services Summer (June-August): Peak demand for maintenance, irrigation services, and smaller enhancement projects Fall (September-November): Strong demand for cleanup, followed by sharp decline Winter (December-February): Traditionally very low demand except for snow removal

This cycle creates the classic feast-or-famine scenario that challenges so many landscaping businesses. The key to breaking this pattern is implementing a marketing strategy that works against these natural cycles – pushing harder during slow periods and pre-selling services before peak seasons.

The Counter-Cyclical Marketing Calendar for Greenwood Village Landscapers

After analyzing years of data from our landscaping clients, we’ve developed a counter-cyclical marketing calendar that generates leads when you need them most:

Winter Strategy (December-February): Focus on High-Value Design Projects

While most landscapers go into hibernation mode during winter, the most successful companies use this time to secure high-value design/build projects for spring:

1. Design Consultation Campaigns

Winter is the perfect time to promote landscape design services to Greenwood Village homeowners. They’re indoors, dreaming about outdoor spaces, and have time to engage in the design process. Specific tactics that work well include:

• Virtual design consultation offers promoted through targeted Facebook and Instagram ads to Greenwood Village neighborhoods like The Preserve and Sundance Hills
• “Dream Now, Build in Spring” promotions that incentivize winter commitments for spring installation
• Design workshops or webinars focusing on landscaping trends specifically for Colorado’s climate and Greenwood Village architectural styles

One Greenwood Village landscaper generated $267,000 in pre-sold spring projects through winter design consultation campaigns – all during what used to be their slowest period.

2. Targeted Direct Mail to High-Value Properties

Winter is ideal for direct mail campaigns because:

• Less competition in mailboxes from other landscapers
• Homeowners have more time to consider substantial projects
• Tax refund season approaches, when homeowners often allocate funds for home improvements

The most effective approach:

• Using property tax data to identify Greenwood Village homes valued above $1.2 million
• Creating high-quality direct mail pieces showcasing previous transformation projects in similar neighborhoods
• Including special winter pricing for spring installation commitments

3. SEO Groundwork for Spring Phrases

Winter is when you should be building content around searches that will peak in early spring:

• “Landscape design Greenwood Village”
• “Outdoor kitchen installation Cherry Hills”
• “Backyard transformation Denver Tech Center”
• “Landscape architect Greenwood Village”

By building and optimizing this content during winter, you’ll be ranking just as seasonal search volume increases.

Early Spring Strategy (March-April): Maintenance Contract Acquisition

As winter ends, focus shifts to securing annual maintenance contracts before competitors ramp up their marketing:

1. “First Mow Free” Campaigns

Our data shows that maintenance offers promoted in March convert at nearly twice the rate of identical offers promoted in May, when homeowners have already made their decisions. Successful approaches include:

• Neighborhood-targeted Google Local Service Ads with early-bird maintenance offers
• NextDoor sponsored posts highlighting “First Mow Free” offers, which perform exceptionally well in Greenwood Village communities
• Referral incentives for existing clients who sign up neighbors for maintenance plans

2. Gardening Workshop Lead Generation

Educational content performs extremely well for capturing maintenance leads in affluent communities like Greenwood Village:

• Partner with local garden centers or nurseries to host workshops on topics like “Colorado-Native Perennials for Greenwood Village Gardens”
• Create downloadable guides specific to Greenwood Village microclimates and soil conditions
• Host virtual Q&A sessions about lawn care challenges specific to different neighborhoods

These educational approaches establish expertise while building your contact list for follow-up maintenance offers.

3. Strategic Hiring Campaigns That Double as Marketing

Crew hiring announcements on social media and local platforms can be structured to double as marketing:

• “Growing to Serve More Greenwood Village Homes This Spring”
• “Adding Another Crew for The Preserve and Sundance Hills Neighborhoods”

These announcements signal business growth while subliminally encouraging homeowners to secure their spot with your expanding company.

Late Spring/Summer Strategy (May-August): Focus on Enhancements and Additions

During peak season, the most successful landscapers shift marketing focus from acquisition to upselling current clients:

1. Targeted Enhancement Campaigns to Existing Clients

Your existing maintenance clients represent your most profitable enhancement opportunity:

• Create a systematic “Property Enhancement Recommendation” program where maintenance crews identify potential upgrades
• Develop neighborhood-specific enhancement packages based on common needs (irrigation upgrades in older Greenwood Village neighborhoods, xeriscape conversions in newer developments)
• Implement a monthly “Enhancement Special” communicated through email, focusing on seasonally-appropriate offerings

One Cherry Hills landscaper generated an additional $14,800 monthly in enhancement revenue by implementing this systematic approach with their maintenance clients.

2. Water-Saving Campaign for Summer Months

As water restrictions and bills become concerns during summer:

• Develop irrigation efficiency audit offers targeting specific Greenwood Village neighborhoods with known irrigation challenges
• Create content addressing water conservation while maintaining luxury landscapes
• Partner with smart irrigation technology providers to offer special packages

3. Strategic Retargeting for Previous Website Visitors

Summer is when you’ll get the most website traffic, but many visitors won’t convert immediately. Implementing a strategic retargeting campaign:

• Create neighborhood-specific remarketing ads highlighting projects completed in potential clients’ specific areas
• Develop urgency-based messaging (“Limited fall installation slots remaining”)
• Segment retargeting based on the specific services visitors viewed on your website

Fall Strategy (September-November): Preparation Services and Early Bird Specials

As the season winds down, shift focus to services that prepare properties for winter and pre-selling for next spring:

1. Fall Clean-Up Plus Package

Rather than offering basic fall cleanup, the most successful landscapers bundle additional services:

• Create tiered fall cleanup packages that include winterization services
• Add tree health assessments to identify potential winter hazards
• Include soil testing and amendment recommendations for spring preparation

These bundled packages typically increase average transaction value by 30-40% over basic cleanup services.

2. “Skip the Spring Rush” Campaigns

November is ideal for promoting early commitment to spring projects:

• Create special pricing for design services completed during winter months
• Offer incentives for spring installation projects booked before December 31
• Develop content addressing why winter planning leads to better spring results

These campaigns are particularly effective with high-end clients in communities like The Preserve and Cherry Hills who understand the value of advance planning.

3. Email Nurture Sequences Based on Seasonal History

For existing clients, implement targeted email campaigns based on their service history:

• Irrigation winterization reminders for all maintenance clients
• Fire feature installation promotions for clients who previously expressed interest
• Tree service recommendations based on property-specific inventories

These targeted communications typically achieve open rates of 40-45% and conversion rates of 12-15% – far above industry averages.

Leveraging Greenwood Village’s Unique Market Characteristics

The strategies above work particularly well in Greenwood Village and surrounding affluent communities because of several distinct market characteristics:

1. Higher Discretionary Income

With median household incomes in Greenwood Village exceeding $125,000, homeowners have more capacity to invest in landscape enhancements:

• Focus on quality and value rather than competing on price
• Emphasize long-term benefits over immediate costs
• Promote premium materials and sustainability features

2. Larger Properties with Multiple Project Opportunities

The average lot size in Greenwood Village communities provides opportunities for phased projects:

• Develop multi-year master plans that can be implemented in stages
• Create sequential enhancement programs that build on previous investments
• Emphasize property value enhancement rather than just aesthetic improvements

3. Year-Round Outdoor Living Culture

Despite seasonal weather, Colorado’s outdoor lifestyle culture creates opportunities throughout the year:

• Winter fire feature installations for extended outdoor use
• Covered outdoor living spaces for year-round enjoyment
• Lighting systems that enhance winter landscape appreciation

Technology Platform Integration for Year-Round Marketing

Implementing these seasonal strategies requires the right technology foundation:

1. CRM System with Seasonal Triggers

The most successful landscapers use customer relationship management systems with seasonal automation:

• Service history-based recommendations triggered by seasonal milestones
• Automatic follow-up sequences based on previous inquiries
• Property-specific maintenance reminders

2. Location-Based Marketing Automation

Greenwood Village’s distinct neighborhoods require targeted approaches:

• Geo-fenced advertising campaigns for specific communities
• Weather-triggered promotions based on local conditions
• Neighborhood-specific case studies and testimonials

3. Reputation Management Integration

Seasonal reviews can be strategically solicited to support upcoming service periods:

• Request design process reviews during winter to support spring sales
• Gather installation testimonials to support enhancement campaigns
• Collect maintenance testimonials during peak season to support contract renewal efforts

Case Study: A Greenwood Village Success Story

The power of this seasonal approach is best illustrated through results. One of our Greenwood Village landscaping clients implemented this strategic calendar with remarkable outcomes:

Before Implementation:

• Revenue fluctuated by 87% between peak (July) and trough (January) months
• Winter months required drawing on credit lines to maintain operations
• Annual staff turnover exceeded 60% due to seasonal layoffs

After Implementation:

• Revenue fluctuation reduced to 42% between peak and trough months
• Winter design revenue supported year-round employment for key team members
• Staff retention improved to 78% annual retention
• Overall annual revenue increased by 34% despite no additional peak-season capacity

The most significant improvement came from winter design sales, which increased from virtually zero to representing 14% of annual revenue.

Your Year-Round Landscaping Marketing Plan

If you’re ready to break free from the feast-or-famine cycle that challenges so many Greenwood Village landscaping companies, we can help. At Natural Reach, we specialize in developing custom, seasonal marketing strategies for landscapers throughout Greenwood Village, Cherry Hills, and the South Denver metro area.

Our approach combines deep understanding of the local market with proven digital marketing techniques to ensure you maintain lead flow throughout the entire year – not just during peak seasons.

Want to see how your current marketing approach stacks up? We offer a free Seasonal Marketing Assessment for landscaping companies in the South Denver metro area. Visit naturalreach.com/contact

Natural Reach helps landscaping contractors throughout Greenwood Village, Cherry Hills Village, and the South Denver metro area generate qualified leads through proven digital marketing strategies. Our specialized knowledge of the local market ensures your marketing dollars deliver maximum ROI throughout all four seasons.